Bianca Lapuz

Marketing Coordinator & Operations Specialist

Antipolo City, Philippines ·  Open to Remote [email protected] linkedin.com/in/biancalapuz

Performance-driven Marketing Coordinator with 8+ years of experience bridging high-accountability client operations and scalable marketing execution. Expert in SEO performance reporting, workflow automation, and cross-functional coordination within fully remote environments. ClickMinded SEO Certified with a reputation for "zero-revision" delivery — providing structured, high-quality execution that consistently reduces internal review cycles.

Core Capabilities

Analytics
SEO ReportingPerformance Dashboards (GA4/GSC)KPI TrackingTrend Analysis
Operations
Workflow DesignTeamwork & ClickUp ArchitectureProcess StandardizationSystem Migration
Strategy
Client-Facing CommunicationStakeholder LiaisonBudget Management
Execution
On-Page SEOLink Building & IndexingAsync Team CollaborationOperational Scalability

Professional Experience

Executive Assistant to CEO

Dialed-In Web  ·  Remote

  • Provided direct support to the CEO, managing calendar, communications, and daily priorities across a fast-moving remote agency
  • Coordinated internal team schedules, meeting agendas, and follow-up notes to keep leadership aligned and projects on track
  • Handled vendor and supplier communications, ensuring timely responses and order accuracy
  • Managed travel logistics and prepared materials for internal and external meetings
  • Promoted to Marketing Coordinator after 3–6 months based on demonstrated ownership, reliability, and operational execution

Marketing Coordinator

Dialed-In Web  ·  Remote

  • Manage performance reporting and SEO campaign coordination across 17+ franchise client locations, delivering structured KPI summaries that inform leadership and client decisions
  • Reduced reporting turnaround by ~50% — shifting from weekly cycles to 2–3 day delivery through standardized documentation frameworks
  • Oversee vendor communication and order tracking with partners including Marketer Center and WL Marketing for link building and citation services
  • Lead client onboarding setup in Teamwork, ensuring project timelines, task lists, and materials are accurately populated from day one
  • Prepare and format Month 1 advanced SEO reports and maintain rolling monthly reports across all active client accounts
  • Track and verify link indexing status of newly acquired links and citations, maintaining accuracy across campaigns
  • Led migration from Teamwork to ClickUp across 20+ active campaigns, standardizing workflows and improving team-wide task visibility and accountability
  • Translate SEO, traffic, and conversion data into executive-level narratives that drive stakeholder alignment and decision-making
  • Manage content updates across client WordPress and Shopify sites — including blog publishing, on-page SEO optimization, product listing updates, and media management

Client Operations Lead

Bellamy Loft  ·  Toronto, Canada  ·  Remote

  • Managed 50+ high-value client engagements annually ($8K–$15K+ per event), overseeing end-to-end logistics including catering, decor, and vendor contracts
  • Orchestrated complex multi-stakeholder coordination, aligning internal teams with external vendors to ensure flawless event execution
  • Developed repeatable operational systems that reduced last-minute escalations and improved delivery consistency across all client touchpoints
  • Acted as primary legal and financial liaison, managing contract negotiations, Special Occasion Permits, and complex billing structures
  • Maintained 95%+ client satisfaction through proactive communication and expectation management during high-pressure milestones
Education

Bachelor of Arts — Mass Communication & Media Studies

Far Eastern University  ·  Manila, Philippines

Certification & Tech Stack

Certifications
ClickMinded SEO Certification (Dec 2025 · Credential ID: 170355620)
SEO Tools
Google Analytics (GA4)  ·  Google Search Console  ·  Looker Studio  ·  Ahrefs  ·  SEMrush  ·  BrightLocal  ·  SE Ranking